This article is inserted in the frame of a research that approaches to the symbolic processes and strategies of production of domesticity, associated to the phenomenon of modernization of urban life, as well as to the transformations experienced in the ways of life and sociablenesses between 1930-1960. In this respect it approaches to the construction of the domestic scene from the point of view of the speeches and images in publications destined for the home and family, particularly in the called “feminine weeklies” that proliferate in Chile from beginning of the 20th century. With this aim the article analyzes a corpus of images of the magazine Margarita- feminine weekly - of massive traffic published between 1932 and 1953, from the point of view of the representations of domestic life in those sections and articles destined for the home. In this perspective, we seek inside the social imaginary ones with regard to the domestic scene and the production of a feminine subjectivity, placing special emphasis on daily life, as well as the incorporation of the new technologies of the home.