This article presents a research in progress on audiovisual self production in the Internet related to a wider study on media practices, video games and new forms of sociability. The idea is to analyze production, circulation and consumption of digital images through Internet as a cultural phenomenon that introduce significant transformations in the circle of the cultural production.
As a study case, we have selected a very specific topic and setting: the auto representations of the Madrid subway available in the web site YouTube. The analysis of these video clips, mostly of domestic manufacture and recorded with a mobile or low cost digital camera, will show us the different modes of interrelation and feedback between sharing video contents on the Internet and self production practices. Likewise, we will sustain that to explain the success of sites like YouTube, we have to explore beyond its mass media success, since the accomplishment of these videos implies understanding these new media practices as imbricated in the daily life. In the case analyzed, we will see that the auto representation of a public space and its recreational appropriation through public sharing constitutes an example of a new form of production of popular culture.