This article analyzes the photographs of Sixto Vásquez Zuleta, a self-defined indigenous Qolla, that were taken in the northwestern Argentine Andes between the 1960s and the 1990s. From the discipline of Visual Studies, it explores the ways in which the visual construction of social elements implies in this case the presence of a visual identity discourse in terms of their production and revindicatory discourse in terms of their circulation and use. An aesthetic analysis of the image is crossed with the writings of Vásquez Zuleta about different aspects of the indigenous world, leading us to argue that the thousands of photographs he took, considering their production and circulation, have become visual certitudes that confirm a sense of belonging to a community and a region.