So far the photographic image has been seen as an element that is defined as an appendix of a referent, that is the image or reproduction. This leads us to understand the representation of the world as if it existed outside of us, that is to say, it would have its own will. My interest then consists in thinking that the image is nothing without the look, it is and is constituted only to the extent that subjectivity involves it, this would be ultimately the history of the look. So the proposition is to stop looking at photography as a sign that carries another sign and understand it in a way that allows us to understand the processes of semiosis within an image, an image that becomes social discourse, and that allows us to look beyond the provisions of the photograph. Adopting this way of looking will allow us to avoid certain unclear assumptions inside photography, such as certain anchor concepts that did not allow us to understand photography as the concept of analogy and similarity.