New Tribes Mission (NTM) is a transnational group of Christian missionaries that have the main goal to evangelize and contact indigenous people isolated in América, Asia, and Africa. This essay is a case study of the video “Wayumi-Your adventure into tribal missions // New Tribes Mission” produced by NTM (2009). The audiovisual circulating and is on the web. The article problematizes indigenous peoples representation through the name that the missionaries give them such as “unreached ethnic groups” and works conceptual discussions debates such as authenticity, exotism, the noble savage and colonialism. Methodologically, the paper focuses on visual discourse analysis and semiotic analysis.

DOI: http://doi.org/10.47725/RAV.028.11